Developed by experts, Trusted by Mums

Pigeon is one of the biggest baby brand in Indonesia. Pigeon continues in its commitment to produce many kind of high quality baby products such as baby bottle, nipple, toiletries and etc. Pigeon has 3S Philosophy (Study, Safety, Satisfaction) as the foundation of high quality product development and delivers a senses of comfort.

Business Challenge:

Although Pigeon has had a strong brand awareness, but it does not mean Pigeon choose to slow down their promotion and branding strategy. Precisely, Pigeon is aware about the acceleration of this digital era which some of its competitors already used digital platform as marketing strategy.


By using and optimizing social media platform, Pigeon gives a lot of parenting and nursery education to Pigeon’s market. Social media is indeed a developed online platform to answer the market needs in this digital era.