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Sunpride is a local brand that commits to produce local fruits of the highest quality. Our focus lies in distribution and marketing of Lampung- and Central Java-bred fruits native to Indonesia.

Sunpride is also a local partner to international fruits companies, such as Zespri which is known for their kiwis. In the future, Sunpride strives to bring in more international fruits to Indonesian market.

Business Challenge

Innovation is key when it comes to Sunpride’s business challenge, due to brand rivalries between local and international fruits companies.

Solution

Through our “100% Buah Nusantara” campaign, Sunpride exudes a Unique Selling Proposition for local produce. We also boast our GAP certification, since we are one of the only two produce companies in Indonesia certified so.

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