Xenium Battery with SoftBlue Technology

Philips Mobile started to penetrate to mobile phone market in Indonesia. By creating the product that has Xenium and SoftBlue Technology as the superiority, it enables Philips Mobile customers to see the mobile screen in longer time.

Business Challenge :

For a long time, Philips is already well-known by its lighting and home appliances products. Hence, it is challenging for Philips to develop Philips Mobile.

Solution :

From technology, through technology. Philips Mobile started its promotion strategy through social media, such as Instagram and Facebook.