Bring Fruits to the Next Level!

Sunpride is a local brand that committed to improve the quality of our local fruits as a product. Sunpride focuses on the promoting and distributing of the local fruits that grown in Lampung area for 3500 HA. Furthermore, Sunpride also works with local farmers in Central Java to produce other local fruits products. Sunpride is also a local partner for various international fruit brands; one of them is Zespri kiwi. In the future, Sunpride also committed to grow their portfolio by adding other international fruit products.

Business Challenge :

The growth of the number of competitors, both local and international brand, drives Sunpride to do more in term of the innovation in developing the product and the brand.

Solution:

We suggest Sunpride to create “100% Buah Nusantara” campaign as the Unique Selling Proposition of local
products fruits.